Websites: Click through Rate, Bounce Rate, Time on Site
Last Updated 05/23/2025
Citation
APA
Learn & Work Ecosystem Library. (2024). Websites: Click through Rate, Bounce Rate, Time on Site. Retrieved 13 September 2026, from https://learnworkecosystemlibrary.com/glossary/websites-click-through-rate-bounce-rate-time-on-site/
MLA
"Websites: Click through Rate, Bounce Rate, Time on Site." Learn & Work Ecosystem Library, 8 June 2024, https://learnworkecosystemlibrary.com/glossary/websites-click-through-rate-bounce-rate-time-on-site/. Accessed 13-09-2026.
Chicago Footnote or Endnote
"Websites: Click through Rate, Bounce Rate, Time on Site," Learn & Work Ecosystem Library. 13-09-2026, https://learnworkecosystemlibrary.com/glossary/websites-click-through-rate-bounce-rate-time-on-site/.
Chicago only requires the accessed date in a citation if no publication date is listed for the source. While many of the Library's entries include a 'last updated' timestamp, some do not, and for these you should include your accessed date.
Chicago Bibliography
"Websites: Click through Rate, Bounce Rate, Time on Site." Learn & Work Ecosystem Library. 13-09-2026. https://learnworkecosystemlibrary.com/glossary/websites-click-through-rate-bounce-rate-time-on-site/.
Click-Through Rate (CTR): The percentage of users who click on a search result. A higher CTR is viewed as indicating relevancy.
Bounce Rate: The percentage of visitors who leave the website after viewing only one page. Lower bounce rates are typically viewed as indicating higher engagement.
Time on Site: A longer period of time spent on the website is viewed as users finding the content valuable.
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