Founded in 2019, CollegeAPP (also known as College APP or "The Adult Prospect Pipeline") is a private company that offers predictive analytics and machine‑learning services to colleges and universities, to help them identify U.S. adults likely to enroll in further education or training within the next two years.

The company builds a database covering hundreds of millions of U.S. adults—leveraging survey data and proprietary modeling—to assign an “intent‑to‑enroll” probability to individuals. Primary users are colleges, universities, workforce development, and marketing teams seeking data platform services, person-level targeting, marketing audience creation, and analytics. Users can use these insights to create person-level target audiences and launch targeted marketing campaigns across social, digital, and direct channels—with the aim to reduce costs on low‑intent or bot responses.

The core focus of the company is predictive modeling of adult learners’ intent to enroll in education.