Key Communications Organizations Informing the Public

Last Updated: 04/01/2024

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Overview

A number of organizations and media-focused initiatives inform the public about the learn-and-work ecosystem. Communications must be clear about the learning that various credentials represent as integration work and learning continue to integrate, and about the changing world of work—including trends toward skills-based hiring.

Examples

Accreditation bodies communicate to their boards, members, and others about developments pertinent to higher education institutions. Looking Beyond the Rearview Mirror in the Higher Learning Commission’s 2022 Trends Report underscores the type of messaging needed in our rapidly changing learn-and-work ecosystem. A few quotations from the report make the point:

  • “Higher education stands at a multi-lane crossroads. The most consistent trend is that the industry must change dramatically to meet the needs of students, the economy, and the many stakeholders within its ecosystem.
  • There is no sector within higher education that is completely safe from the seismic changes taking place at this time.
  • Leaders who are not prepared to adapt will fail. The current pressures will take bold leadership and collaborative solutions across (and among) institutions.
  • While it is human nature to debate, discuss and “repeat,” now is the time to be flexible, nimble, expedient, and responsive. 
  • Higher education is no longer an isolated industry sitting in the ivory tower. Today’s consumers demand the right to help shape decisions, and they expect measurable results for their investment.
  • The innovative institutions will survive and thrive. Those that continue to look through the rearview mirror will likely be threatened by obsolescence.”

American Public Media—The radio documentary unit, APM Reports, produces three to four back-to-school documentaries annually, a podcast season in the fall/spring, and shorter prices for national radio news outlets such as All Things Considered, Marketplace, and Morning Edition.

The Atlantic, CityLab, and AtlanticLIVE—A digital reporting series that explores how to prepare people for future of work and how often-overlooked cities are investing in talent development as well as events to explore the Future of Work.

The Chronicle of Higher Education is a newspaper and website that presents news, information, and jobs for college and university faculty and student affairs professionals (staff members and administrators). A subscription is required to read some articles. The Chronicle is published every weekday online and appears weekly in print during the academic year (January-April and September-November), and biweekly from May through August and in late December. In print, The Chronicle is published in two sections: Section A with news, Section B with job listings, and The Chronicle Review, a magazine of arts and ideas. It also publishes The Chronicle of Philanthropy, a newspaper for the nonprofit world; The Chronicle Guide to Grants, an electronic database of corporate and foundation grants; and the web portal Arts & Letters Daily.

Change: the Magazine of Higher Learning, published six times a year, is a magazine dealing with contemporary issues in higher education. Using a magazine format rather than that of an academic journal, Change covers "all things higher education." It spotlights trends; provides new insights and ideas; and analyzes the implications of educational programs, policies, and practices. It is intended to stimulate and inform reflective practitioners in colleges, universities, foundations, government, and elsewhere. Its readers include faculty, administrators, trustees, state and federal officials, accreditors, foundation officers, and students. Change is published by Taylor & Francis Group, LLC. Editorial sponsorship is provided by the Pullias Center for Higher Education and the Rossier School of Education at University of Southern California (USC)

The Conversation—Works with faculty members to convert their research and expertise on education, the economy and business into articles for lay audiences that are picked up by major media outlets.

Credential Engine is a nonprofit organization whose mission is to map the credential landscape with clear and consistent information, helping create resources that empower people to find suitable education pathways. Credential Engine commissions research on topics important to the learn-and-work ecosystem, including:

  • Counting U.S. Postsecondary and Secondary Credentials, which offers the most accurate and robust estimate of credentials across 16 categories—including traditional degrees, certificates, certifications, licenses and apprenticeships as well as nontraditional offerings such as badges. The report estimates that there are more than one million unique credentials in the U.S. and offers a detailed state-by-state count of credentials. This finding shows what many already knew: the credential landscape is vast—perhaps much larger than many imagined. 
  • Education and Training Expenditures in the U.S., which gives the first national estimate of total yearly expenditures by educational institutions, employers, federal grant programs, states, and the military totaling $1.921 trillion. Unequivocally, expenditures on education and training are necessary to keep up with ever-changing workforce demands. This research underscores the seriousness of the credentialing marketplace while also signaling the need to create better processes for accountability and decision-making. 

EdSource—Covers California education and workforce issues, including a focus on communications.

The EvoLLLution—Illuminating the LifeLong Learning MovementModern Campus founded The EvoLLLution as a means of bringing together individuals responsible for the ideas and innovation that helps transform industries. With over 60,000 monthly visitors, The EvoLLLution is a main source for opinions and information on nontraditional higher education. The online newspaper has no staff of reporters or writers. Rather, it works with over 2,500 contributors—college deans, state system presidents, working adults, hiring managers, government officials and others. Components in the learn-and-work ecosystem are a mainstay for the newspaper. 

The Hechinger Report—This nonprofit news organization has its own branded platforms and partners with outlets such as The New York Times, The Washington Post, and PBS NewsHour to extend its reach with articles focusing on workforce training and higher education.

Higher Education (gallup.com) Gallup Inc. is an American analytics and advisory company based in Washington, D.C. Founded in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its business to focus on providing analytics and management consulting to organizations globally.[10] In addition to its analytics, management consulting, and the Gallup Poll, the company also offers educational consulting, the CliftonStrengths assessment and associated products. Business and management books also are published by its Gallup Press unit. 

Inside Higher Ed | Higher Education News, Career Advice, Jobs  Inside Higher Ed is a media company and online publication that provides news, opinion, resources, events, and jobs focused on college and university topics. In 2022, Quad Partners, a private equity firm, sold Inside Higher Education to Times Higher Education and Inflexion Private Equity.

Open Campus Newsletters (opencampusmedia.org)—is working to transform local reporting on college by combining the sophistication of a national newsroom that knows a topic very deeply with the engagement of a community newsroom that knows a place very deeply.

PBS NewsHour—education segments in the spring and fall that include coverage of adults who are pursuing first credentials, as well as periodic coverage tied to the role of education and training in promoting economic opportunity and social mobility.

The Poynter Institute and Education Writers Association provide journalism training on issues such as disparities in outcomes by race, ethnicity, and incomes as well as initial credentials and the future of work and learning.

PRX (formerly Public Radio International)—Global Nation covers topics related to immigrants using education and training to keep their knowledge and skills relevant in today’s economy.

Public Viewpoint is Strada Education Network’s regular release of timely research-based insights on key higher education and workforce issues. Drawing on data from multiple national surveys representing the perspectives of more than 400,000 adults, the research informs education and training providers, policymakers, and employers who are helping people navigate education pathways. Additional data from publicly available sources, including government surveys and statistics, are regularly examined and included.

Roadtrip Nation—produced a documentary called “Rerouting” for public television on three adults exploring their next steps in a changing economy.

Stylus Publishing focuses on higher education, covering areas such as teaching and learning, credentialing, student affairs, professional development, service learning and community engagement, study abroad, assessment, online learning, racial diversity on campus, women’s issues, doctoral education, adult education, and leadership and administration.

Washington Monthly supports independent, policy-oriented journalism about issues vital to creating a better-educated country. This bimonthly nonprofit magazine of United States politics and government is based in Washington, D.C. It is known for its annual ranking of American colleges and universities, which serves as an alternative to the Forbes and U.S. News & World Report rankings.

WGBH (Boston)—The On Campus desk produces radio pieces for the Northeast and national broadcasts on All Things Considered, Marketplace, and Morning Edition, as well as a monthly public affairs show.

Workforce Monitor (WFM) is a website and biweekly newsletter that reports on workforce development and its relationship to education. The Program on Credentials, Skills & Workforce Policy at George Washington University has a co-publishing partnership with WFM. 

WorkingNation produces blogs, live programming, and video focused  on education and training after high school that prepares people for jobs and further learning. It also partners with major broadcast news organizations and groups such as ASU/GSV and SXSWedu to provide live or video content.

References

Looking Beyond the Rearview Mirror in the Higher Learning Commission’s 2022 Trends Report: https://download.hlcommission.org/HLCTrends_INF.pdf

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