Learn & Work Ecosystem Library. (2024). Marketing Communications (MarComm). Retrieved 13 September 2026, from https://learnworkecosystemlibrary.com/glossary/marketing-communications-marcomm/
MLA
"Marketing Communications (MarComm)." Learn & Work Ecosystem Library, 27 April 2024, https://learnworkecosystemlibrary.com/glossary/marketing-communications-marcomm/. Accessed 13-09-2026.
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"Marketing Communications (MarComm)," Learn & Work Ecosystem Library. 13-09-2026, https://learnworkecosystemlibrary.com/glossary/marketing-communications-marcomm/.
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"Marketing Communications (MarComm)." Learn & Work Ecosystem Library. 13-09-2026. https://learnworkecosystemlibrary.com/glossary/marketing-communications-marcomm/.
Refers to the use of marketing channels and tools in combination that are commonly used by businesses including higher education institutions to message to their markets. Channels and tools include:
Advertising: messaging target audiences including developing awareness of brand and customer participation in products/services
Personal Selling: direct interactions between sales representatives/potential customers
Direct Marketing: personalized communications aimed at specific individuals
Sponsorship: associating a brand with events, causes, other
Public Relations: managing organization’s image, reputation/risk management through media relations, press releases, and other communications
Social Media: engaging audiences through platforms like websites, Facebook, Instagram, etc.
Customer Journey: mapping the touchpoints where customers interact with a brand
Promotion: various activities to boost engagement, sales, and brand visibility
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