Overview

The Quality and Value component is a main building block in the learn-and-work ecosystem.  A well-functioning ecosystem requires credential providers to award  high-quality, valuable credentials. It also depends on employers’ trust in the quality of credentials that job applicants present. Quality is a concept, therefore, that touches the entire ecosystem.

Most economically developed nations recognize that a strong pool of skilled workers is needed to sustain and develop their economies. With rapid advances in technology, workers need lifelong learning and just-in-time learning (reskilling, upskilling). Advances in the knowledge base, especially in science and technology, require that the developers of new knowledge—such as higher education institutions and research organizations—produce high quality outcomes in both learning and research.  

In traditional higher education institutions, quality has been viewed broadly. It has been seen to involve all institutional functions and activities, including: teaching and academic programs, research and scholarship, staffing, students, building, facilities, equipment, services to the community and the academic environment. 

Quality assurance focuses on the process to achieve quality. It seeks to convince internal and external constituents that a credential provider has processes that consistently produce high-quality outcomes. Quality assurance also makes accountability for quality explicit at various points within an institution since quality is the responsibility of everyone in the organization. Quality assurance is a continuous, active, and responsive process which includes strong evaluation and feedback loops. Effective communication is essential to a successful quality assurance system. At its core, quality assurance asks the question, “How does an institution know that it is achieving the desired results?”

In the quality assurance literature, the characteristics of quality are primarily expressed in the language of the employers who hire institutions’ graduates.  The following are characteristics often identified for quality:  

  • Technical knowledge or competence in a major field.
  • Literacy (communication and computational skills, technological skills).
  • “Just-in-time” learning ability that enables graduates to learn and apply new knowledge and skills as needed—often referred to as lifelong learning skills.
  • Ability to make informed judgments and decisions (correctly define problems, gather and analyze relevant information, and develop and implement appropriate solutions).
  • Ability to function in a global community, including knowledge of different cultures and contexts as well as foreign language skills.
  • A range of characteristics and attitudes needed for success in the workplace. These include: flexibility and adaptability; ease with diversity; motivation and persistence; high ethical standards; creativity and resourcefulness; ability to work with others, especially in groups; and demonstrated ability to apply these skills to complex problems in real-world settings.

The literature also cites a distinctive set of institutional characteristics and behaviors that increase the likelihood that the above outcomes will be realized. These characteristics include:

  • A clear statement of intended learning outcomes that provides explicit direction for assessment. (The institution should be able to state in concrete terms what outcomes it intends for its undergraduates.)
  • Satisfactory performance in graduate education and on relevant licensing and certification examinations.
  • Direct assessments of exiting students’ abilities that are consistent with institutional goals and demonstrate the “value added” by the institution, given students’ starting points.
  • Students’ satisfaction with the institution’s contribution to the  attainment of their goals, relative to the costs incurred.

Two stakeholder groups are particularly active in the quality and value components of the learn-and-work ecosystem:  state policymakers and accreditation entities. The “value” aspect of quality and value is often associated with economic and employability measures.  State policymakers are especially interested in return on investment (ROI) for various credentials offered in their states, particularly the growing number of non-degree credentials.  States are focusing on high value credentials that lead to future employment or further education. 

Much of the current support for quality assurance rests on the assertion that higher education needs a strengthened system of accountability. Many concerned parties, particularly those outside institutions (e.g., state and federal officials, parents, industry leaders), believe that a consistently high level of collegiate learning is no longer guaranteed and that institutions must actively engage in assurance processes. Advocates of quality assurance view accountability as necessary not only to satisfy external constituents but as a precondition for improvement, especially in undergraduate education. Advocates of quality assurance also are concerned that the current system of accreditation in the U.S. does not do a credible job of guaranteeing quality, especially given the time and resources devoted to the process. Though several changes have been proposed in U.S. accreditation to address the system’s weakest features, proposed changes have not been well received by institutions across the board, particularly private institutions, and reforms have stalled. Advocates of quality assurance also assert that a rigorous quality assurance system assists both in considering broader questions about the definitions of and evidence for quality, and in clarifying an institution’s mission and purpose.

Assuring quality is only a part of what is needed to satisfy accountability demands; many higher education commentators believe however that this is the best place to start. They believe the present time may represent the last chance for the academy to help shape a workable future framework for quality assurance, accountability, and improvement. If internal forces mitigate against the establishment of quality processes, external stakeholders will force their own version on the academy. 

Gaston and Van Noy note that quality must be closely aligned with equity in the credentials marketplace. Key reasons are growing political polarization, increased focus on racial justice, and public health concerns associated with the pandemic. While some academic leaders believe circumstances require them to prioritize one above the other (quality versus equity), many see both as essential. With growing concern about quality (e.g., employer dissatisfaction with new employees, increases in postsecondary education costs, breakdowns in accountability, institutional closures) and inequities (e.g., economic barriers, discriminatory testing, unequal access to technology, variances in the quality of schools), both must be priorities. During the pandemic, “Quality has suffered and inequalities have become more conspicuous.” Addressing quality, value, and equity together can help boost social mobility. “Individuals who obtain credentials with recognized value can gain access to successful careers and satisfying lives. And there are benefits for society as well.”

There are many global efforts to address issues of quality and value in credentialing. Organizations playing major leadership roles include UNESCO, the Organisation for Economic Co-operation and Development (OECD), and the Global Forum on International Quality Assurance.

Alternate Terms
  • Accountability of Credentials
  • Accreditation
Examples
  • QA Commons’ vision is to ensure that all programs of study prepare learners for successful future employment. It focuses on the proficiencies that employers say are most needed, which candidates often lack, and are hardest to find. Known as employability skills, soft skills, or noncognitive skills, QA Commons characterizes them as Essential Employability Qualities (EEQs). QA Commons tailors cost-effective solutions, all of which feature its Employability Framework, which consists of eight EEQs and five standards of care. The Framework empowers all relevant stakeholders to incorporate employability into educational programs in any discipline. EEQ Certified programs provide their students with digital badges related to each of the eight EEQs. In addition to the Employability Framework, QA Commons brings its expertise to existing projects, adapting strategy and design in order to achieve goals related to learners’ ability to succeed in a meaningful career.
  • HR 4579, the Quality Higher Education Act, introduced in October 2019, proposed enhancements in accreditation “to ensure that colleges are graduating student with meaningful degrees and preparing them for workplace success.”
  • Jobs for the Future’s mission is to drive transformation of the American workforce and education systems to achieve equitable economic advancement for all. JFF focuses on five key areas: Creating  learner and worker opportunity; strengthening education and career navigation; ensuring program quality and efficacy; integrating learning and work; and building strong regional economies. JFF includes a Framework for a High-Quality Pre-Apprenticeship Program (six aspirational characteristics of high-quality pre-apprenticeship programs that can build equity and improve success).
  • Educational Quality Outcomes Standards (EQOS), an independent nonprofit organization launched in April 2020, created a common set of metrics around the efficacy and quality of education and training programs. EQOS works with organizations to identify education and training providers that are committed to improving program outcomes. Acquired by Jobs for the Future  in 2022, EQOS maintains its framework of universal, independent measures of education and training program quality based on real-world student outcomes including employment and earnings.
  • The American Association of Colleges and Universities (AAC&U) is a global membership organization dedicated to advancing the democratic purposes of higher education by promoting equity, innovation, and excellence in liberal education. Its website shares information on trending topics such as ePortfolios; Essential Learning Outcomes; High-Impact Practices; and Open Educational Resources. 
  • Credential Engine allows credentialing bodies and quality assurance groups to describe the varying aspects of quality through a common language so that students, workers, and employers can gain access to the data and define quality for themselves.  
  • The American Council on Educations’ Quality Dimensions of Connected Credentials defines six dimensions of quality of connected credentials: transparency; modularity, portability; relevance; validity and equity; and uses these criteria to assess the connectedness of different types of credentials, Recognizing that general descriptions of credential types mask huge variation among specific credentials within each category, it offers challenge questions to provide a framework for dialogue and more detailed analysis of the connectedness of specific credentials. 
  • Lumina Foundation and 22 education, policy, and workforce leaders released a report in 2019 calling for a coordinated national push to improve quality assurance in post-high school education. It called on institutions and organizations to define and assure the quality of postsecondary programs while eliminating inequities in access to programs that lead to quality credentials. Lumina’s Quality Credentials Task Force proposed an approach to forge a shared understanding of what a quality credential is—as well as what it takes to develop, offer, and identify one. According to the task force, current systems of learning after high school lack a comprehensive definition of quality and an up-to-date set of indicators that can be used to develop regulations and improve policies and practices. Lumina defines quality credentials as degrees, certificates, industry certifications, or other credentials that—at a minimum—have clear and transparent learning outcomes and that lead to meaningful employment and to further learning. The model includes the broad array of individual and societal outcomes that result from a system focused on questions of quality, including how students can advance their education and careers and contribute to the broader economy and civic community. The model also connects these outcomes to their causes: thoughtful program design and student-centered practices within institutions.
  • “Quality Provision in Cross-Border Higher Education” is a follow-up to a resolution adopted by the General Conference of UNESCO (2003), to develop practices and principles that guide cross-border provision of higher education.  The new guidelines, written in cooperation with quality assurance agencies and educational providers, are voluntary and non-binding, designed to help develop national capacity and international cooperation in this area. They address six stakeholders in the Member States: governments, higher education institutions/providers including academic staff, student bodies, quality assurance and accreditation bodies, academic recognition bodies, and professional bodies. The goal is to provide these stakeholders with tools and practices to use in assessing the quality and relevance of higher education provided across borders—thus protecting students and other stakeholders from low-quality programs.
  • Leveraging its 2020 Strada-Gallup Education Survey (nationally representative sample of nearly 14,000 adults), Strada examined the prevalence, quality, and value of nondegree credentials by length of program, field of study, provider, gender, race/ethnicity, parents’ education, and generation. The key finding was that nondegree credentials yield positive returns, especially when combined with associate and bachelor’s degrees.

References

American Council of Education. (2016). Quality Dimensions for Connected Credentials.

Credential Currency: How States Can Identify and Promote Credentials of Value, Education Strategy Group & Advance CTE, September 2018 

Defining Quality Non-Degree Credentials for States, National Skills Coalition, September 2019

Gaston, P. and Van Noy, M. (2022) Credentials. Understand the Problems. Identify the Opportunities. Create the Solutions. Stylus. 

Hanson, A. (2021, July 2). Examining the Value of Nondegree Credentials. Strada

Lumina Foundation.(September 2019). Unlocking the Nation’s Potential: A Model to Advance Quality and Equity in Education Beyond High School

https://www.luminafoundation.org/news-and-views/lumina-quality-credentials-task-force-unveils-new-approach-to-assure-quality-of-post-high-school-learning/#:~:text=Lumina%20defines%20quality%20credentials%20as%20degrees%2C%20certificates%2C%20industry,lead%20to%20meaningful%20employment%20and%20to%20further%20learning.

National Conference of State Legislatures. (2022, September 8). Credentials of Value

https://www.ncsl.org/research/education/credentials-of-value.aspx

Understanding Quality: The Role of States in Supporting Quality Non-Degree Credentials, National Governors Association and Workcred, 2020

UNESCO (2005). Guidelines for Quality Provision in Cross-border Higher Education. https://vdocument.in/unesco-quality-assurance-guidelines.html?page=1 Van Noy, M. and Michael, S. (2019, July). Non-Degree Credential Quality: A Conceptual Framework to Guide Measurement.  Rutgers Education and Employment Research Center 

Wilger, A. (1997).  Quality Assurance in Higher Education: A Literature Review. National Center for Postsecondary Improvement, Stanford University

Wilson, F.S. (2019).Congresswoman Wilson introduced the Quality Higher Education Act. https://wilson.house.gov/media-center/press-releases/congresswoman-wilson-introduces-ther-qualikty-higher-education-act

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For the ecosystem to function effectively, all parts of the system must be connected and coordinated.

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