Disruptive Innovation

Disruptive innovation refers to innovations and technologies that make expensive or sophisticated products and services accessible and more affordable to a broader market. The term was coined in the early 1990s by Harvard University Business School professor Clayton Christensen.  The term is often misunderstood to describe breakthrough technologies that make good products better—rather it refers to innovations that make products and services more accessible and affordable, and therefore, more available to a larger population.