Refers to AI (artificial intelligence) able to generate text, images, or other media in response to prompts. Generative AI models process large data sets of natural language, code language, and images to create new content in these forms (natural language, code language, images) and other data forms. Examples include ChatGPT, Bing Chat, and Bard. Many applications use generative AI in the fields of art, marketing, writing, software development, product design, healthcare, finance, gaming, fashion, and education. In education, uses are increasing in teaching, learning, student support services, and administrative supports.

Related terms include machine learning (ML) and deep learning.