Refers to the widespread promotion, enthusiasm, and elevated expectations surrounding artificial intelligence (AI) that may exceed its current capabilities or practical applications. AI hype is typically driven by media coverage, marketing, investment activity, public enthusiasm, and high-profile technology announcements that emphasize AI's potential while sometimes minimizing its limitations or implementation challenges.

AI hype can accelerate awareness, experimentation, and investment, but it may also create unrealistic expectations about AI's speed of adoption, accuracy, cost savings, or ability to replace human work.

AI hype is commonly associated with the early stages of emerging technologies.