Refers to AI-generated audio, video, images, or digital identities used to impersonate employees, job applicants, executives, customers, or other individuals within employment and workforce settings. These synthetic media can be used for legitimate purposes such as training simulations or accessibility, but they are more commonly discussed in relation to fraud, cybersecurity threats, identity theft, hiring deception, financial scams, and workplace misinformation.

Examples include:

• fake job candidates using AI-generated identities during virtual interviews
• criminals impersonating executives to authorize financial transactions
• fabricated employee communications
• manipulated videos designed to damage reputations or spread false information.

As generative AI becomes more sophisticated, organizations are adopting stronger identity verification, authentication procedures, cybersecurity training, and governance policies to detect and reduce the risks associated with workforce deepfakes.